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KROLL: ASP: Legendary in Law Enforcement
"Throughout this year, you’ll be seeing promotions
and other marketing around the ASP brand,
with the theme “LEgendary” — with the “LE”
emphasized to signify Law Enforcement. With this
new messaging starting to roll out, we thought we’d
take this opportunity to explain its genesis.
ASP is one of our premier brands, and they
are indeed legendary in law enforcement. Their
reputation in the industry stems largely from three
things, which we’ll nickname here as “three Ts” —
just to make it catchy: Tools, Training and
Total Commitment."