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American Rifleman: Fear & Loading: Measuring Lumens
“PLATO was formed to combat the tremendous amount of misinformation and misleading―at times even deceptive―marketing and advertising practices that had accompanied the evolution of flashlight technology,” explained Michael Hess, vice president of marketing for Armament Systems and Procedures (ASP), one of the founding members of the organization. “We believe it is critical for consumers to get accurate, honest, technically-objective information―and that’s particularly essential for ASP’s customers, who are primarily law-enforcement officers.”