ASP Presents 2022 Premier Partner Award to Gall
Appleton, WI, February 17, 2023— Armament Systems and Procedures (ASP), a leading manufacturer of law enforcement products, has presented its 2022 Premier Partner Award to public safety distributor Galls. The award recognizes Galls’ planning, effort, execution and dramatically-successful results in marketing and supporting the ASP brand last year. ASP executives traveled to Galls headquarters in Lexington, Kentucky to present the award to Galls CEO Mike Fadden and his management team.
“It’s typical for manufacturers to measure business relationships in dollars,” says ASP CEO Kevin Parsons, “but we take a much more holistic and philosophical approach.” Parsons says that the Premier Partner Award—which only goes to one company each year—is not determined by purchases. Rather, it recognizes shared commitment to the needs of law enforcement officers, effort and execution in representing the ASP brand and products, and the general quality of the working relationship. “It is ‘dollar blind’ and almost entirely subjective,” says Parsons, “as it’s been our experience that when the partnership is right, the sales follow.”
At the award presentation, Armament Systems’ representatives expressed appreciation for Galls’ comprehensive, multichannel sales and marketing efforts. ASP’s expandable batons, handcuffs, tactical flashlights and other equipment is readily available to law enforcement agencies and officers via the galls.com website, in the company’s retail branches, and through its eQuip managed account program.